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Marketing Campaigns
Building marketing campaigns for charities that attract attention and inspire action.
Done right, digital marketing can be a cost-effective way to help your brand reach a larger audience, generate good quality leads and boost sales. But when your message is competing with so many others in people’s feeds, how can your brand stand out?
Mighty Kind CIC aims to produce digital marketing that is truly thumb-stopping, working to make sure your marketing messages attract attention and inspire your target audience to take action.
Banner advertising
Displays ads (also known as banner ads) are a classic way to promote your brand or message online via third-party websites. They are most effective when used for retargeting, by putting your message in front of people who have already visited your website or engaged with you in some way.
We are experienced in designing display banner ads that work no matter the size or format. We also know how to keep visuals looking good while keeping file sizes small.
Branded visuals
You stand a better chance of building trust and brand loyalty among your audience by posting good quality, original content. Stock images may be budget-friendly but your audience might scroll right past them as they’ve seen them elsewhere, and AI-generated photography is a complete no-no. Research even shows that original images are more effective for driving sales (ReferralRock).
Whether it’s creating a new infographic, helping you create unique brand photography or videography, or adapting your existing brand assets, Mighty Kind will make sure that your digital marketing creative is distinctively yours, no matter what your budget is.
Online and offline campaigns
Enhance your digital campaign’s success by integrating a direct mail component. This approach proves particularly effective for fundraising appeals, where personalised letters align with digital assets launched on social media. Digital content can expand on your print campaign, bringing it to life with videos, compelling case studies, and engaging graphics.
Additionally, online elements serve as visual reminders and offer easy ways for your audience to take action.
Bespoke Canva templates
There are many online platforms offering free or low-cost imagery and templates for social media. They can be handy for the odd post but in order to create a consistent visual style across your social media channels and marketing, it’s worth investing in some professional design help.
We can work with your existing brand guidelines to create a set of bespoke templates in Canva for your inhouse team to adapt and use over and over again.
Monthly support
In addition to the services outlined above, Mighty Kind also offers a monthly support service that can help you stay on top of your digital marketing needs. This service includes ongoing creative support, social media management and reporting. With our monthly support service, you can be sure that your digital marketing campaigns are always running smoothly and meeting your goals.
Interested? Request more information here.
Need some help with your marketing campaigns?
Get in touch today for a free, no obligation chat to see how we can help you.
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